Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -GlobalInvest
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-16 10:22:08
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (697)
Related
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- As a Contested Pittsburgh Primary Nears, Climate Advocates Rally Around a Progressive Fracking Opponent, Rep. Summer Lee
- Save up to 54% on Samsonite’s Chic & Durable Carry-Ons, Luggage Sets, Duffels, Toiletry Bags & More
- Experts say Wisconsin woman who at 12 nearly killed girl isn’t ready to leave psychiatric center
- Megan Fox's ex Brian Austin Green tells Machine Gun Kelly to 'grow up'
- Total solar eclipses are becoming more rare. Here's why 'it's all downhill from here.'
- This Former Bachelor Was Just Revealed on The Masked Singer
- Judge in Trump’s election interference case rejects ‘hostages’ label for jailed Jan. 6 defendants
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Got kids? Here’s what to know about filing your 2023 taxes
Ranking
- South Korean president's party divided over defiant martial law speech
- Ex-worker at New Hampshire youth detention center describes escalating retaliation for complaints
- 'The View' crew evacuates after kitchen grease fire breaks out on 'Tamron Hall' set
- How Travis Kelce Celebrated Lifetime MVP Jason Kelce For National Siblings Day
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Former Mississippi Goon Squad officers who tortured 2 Black men sentenced to decades in prison in state court
- Consumers would be notified of AI-generated content under Pennsylvania bill
- Inflation came in hot at 3.5% in March, CPI report shows. Fed could delay rate cuts.
Recommendation
Friday the 13th luck? 13 past Mega Millions jackpot wins in December. See top 10 lottery prizes
Man pleads not guilty to terrorism charge in alleged church attack plan in support of Islamic State
Oklahoma attorney general sues natural gas companies over price spikes during 2021 winter storm
At least two shot when gunfire erupts at Philadelphia Eid event, official tells AP
The Grammy nominee you need to hear: Esperanza Spalding
Biden awards $830 million to toughen nation’s infrastructure against climate change
City of Marshall getting $1.7M infrastructure grant to boost Arkansas manufacturing jobs
TikTokers and Conjoined Twins Carmen & Lupita Address Dating, Sex, Dying and More in Resurfaced Video